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MARKETING REAL ESTATE IN NYC
Manhattan Executive Realty has the knowledge and expertise to properly market you property in Manhattan. We are a team of professionals who know how to properly market real estate in todays market. The real estate industry is changing and the traditional approach to real estate is no longer enough. We are a technology company and we know how to leverage the latest technologies to give your property maximum exposure to today's sophisticated buyers.
When you list your property with Manhattan Executive Realty, we will devise a custom marketing plan for your property which generally include the following:
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INTERNET MARKETING
Simply put, "Internet, Internet, Internet" is the new "Location, Location, Location" of real estate. The Internet is the way that consumers look for real estate in the 21st century. Gone are the days of brokers keeping their listing information close to the chest and only showing their listings to their exclusive buyers. Oddly, New York City is one of the last markets to embrace this change, and even some of the most well respected names in real estate brokerage are fighting this inevitable yet
unstoppable industry change. When listing your property for sale in Manhattan, insist that your broker promote your property on all the necessary online portals. Manhattan Executive Realty, a pioneer in online real estate marketing will promote your property as follows:
- www.ManhattanExecutiveRealty.com
is the most comprehensive online resource for viewing listings of condos, coops and townhouses in Manhattan and includes listings from ALL brokers, not just exclusive listings of Manhattan Executive Realty.
- Manhattan Executive Realty listings are syndicated to all Real Estate
portals such as Google Base, Cyberhomes, AOL Real Estate, Trulia, Yahoo Classifieds, Oodle, Lycos, Local.com, Military.com, Homescape, Hotpads, Vast, CLR Search, Lake Homes USA, MyREALTY, Propbot, Zillow and FrontDoor as well as RSS and Blog syndication.
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MARKETING THROUGH THE MLS
The Multiple Listing Service has evolved and is no longer simply an aggregate list of properties, and is no longer accessed only by agents. The data in the MLS feeds Realtor.com and many other consumer sites. As the amount of available properties in the MLS as well as the information about these properties continues to grow, proper placement within the MLS becomes critical to
successfully gaining the exposure your property needs. In some markets, MLS placements has become a complex and
competitive skill akin to Search Engine Optimization. At Manhattan Executive Realty, it is our view that this trend will continue and New York City, one of the most vibrant real estate markets in the world is no exception. Our expertise in this area put us ahead of the curve when it comes to leveraging technology to market your New York City property.
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PHOTOGRAPHY
First impressions are important and today the first impression a prospective buyer has of your home is the photographs and virtual tour of your property. Educated consumers now do extensive research online and eliminate 4 out of 5 homes before even contacting a Realtor. While this is a good thing for both the seller as well as the Realtor, it also means that if you don't have proper professional photography of your home, chances are you will not get the chance to make a good impression showing the home. At Manhattan Executive Realty, every listing is professionally photographed and a virtual tour make available both on the MLS as well as online.
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Manhattan Executive Realty | 617 11th Ave, New York, NY 10036
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